Sun Life Philippines made financial learning fun and engaging for the Ilonggos with the recent launch of its innovative game, “Play for Life: A Game of Choices,” at SM City Iloilo last September 7 and 8, 2024. The two-day event held at the mall’s Event Center offered walk-in mall-goers and pre-registered Sun Life clients the chance to test their financial literacy through tabletop and life-sized versions of the game.
To make the event even more exciting, Sun Life also invited influencers from across the country to experience the game and spread the word about the importance of financial literacy.
A Game that Mirrors Real Life
To start the Play for Life game, players need to set a life goal (such as a vacation fund) and randomly select a character (profession with corresponding salary and expenses), which serves as the foundation for their financial journey. Each player also receives an initial fund of P100,000 in play money, which they may use to purchase tokens, such as an Emergency Token to help them in unfortunate draws.
As they roll the dice to move across the board, they encounter different tiles that represent key life moments: Life Wins for additional income opportunities, Life Happens for unexpected challenges, and Life Choices which require players to make critical financial decisions.
Each move encourages strategic thinking, pushing players to manage their resources wisely in order to achieve their goals while navigating the ups and downs of life.
Ilonggos especially enjoyed the life-sized version Play for Life game, which took the experience to a whole new level. Imagine stepping onto a giant game board, where every move brings you closer to achieving your life goals. Whether it was dealing with a career change or celebrating a financial win, participants got to experience the highs and lows of financial planning in a vibrant, interactive setting.
“It felt like I was making real financial decisions, but without the pressure. It was fun and educational at the same time,” Nonoy, one of the participants, shared. “The game turned what can often be a complicated topic into something enjoyable, and the lessons learned were invaluable.”
Sun Life advisors were present in the activation, offering expert advice to players as they navigated various scenarios. They helped participants realize that financial planning doesn’t have to be intimidating, and having the right support makes all the difference.
Raffle Promo and Prizes
Sun Life clients who participated in the Play for Life Game got an entry in the raffle promo for a chance to win Giftaway vouchers of up to P10,000 in the Monthly Draw. In the Grand Draw, the winner will get a Trip to Japan worth P100,000!
The promo runs from June 1, 2024 to October 31, 2024.
Commitment to Financial Empowerment
Sun Life’s “Play for Life” event in Iloilo City was more than just a game—it was part of the company’s broader mission to empower Filipinos with financial knowledge. The event demonstrated that learning about finances can be enjoyable, interactive, and meaningful. By making financial literacy accessible to the Ilonggo community, Sun Life is helping people take their first steps toward a brighter financial future.
You can still experience the online version of the game by visiting www.sunlife.co/playforlife. If you want to get started on your financial journey, talk to your Sun Life financial advisor today or connect with one via sunlife.co/TalkToAnAdvisor.
