Sun Life Foundation launched “Project SUNBRIGHT” campaign which aims to reduce and prevent malnutrition through the support and promotion of exclusive and appropriate complementary feeding.
The philanthropic arm of Sun Life Philippines recently signed a memorandum of agreement with Save the Children Philippines for the project.
Around 600 people in Muntinlupa City will benefit from Project SUNBRIGHT including pregnant and lactating mothers, parents with infants or children under two years of age, teenage mothers, caregivers, and health service providers.
The project aims to determine the causes of undernutrition among infants, young children, pregnant and lactating women, as well as teenage mothers, and prevent such by promoting optimal “Infant & Young Child Feeding” (IYCF) practices, capacity-building of health services providers, and using Socio-Behavioral Change Communication (SBCC) strategies. IYCF will also be strengthened in community groups among pregnant/lactating women and other stakeholders.
“Working with the Sun Life Foundation for this project has been truly fruitful and productive. They are very receptive of the project’s goals and have strong support for civil societies,” says Lourdes Pambid, Program Manager for Urban Health and Nutrition of Save the Children Philippines.
“Through this collaboration, we are able to provide a wide array of interventions that promote breastfeeding as well as enhance existing efforts through strong advocacy of the practice,” Pambid concluded.
Project SUNBRIGHT is also expected to bolster existing efforts in publicizing nutrition concepts and programs that prevent or reduce undernutrition with an education drive that will train participants about Republic
