Isuzu Philippines Corporation (IPC) thrilled Ilonggos over the weekend by bringing Isuzu 4×4 Xtreme Xperience to Iloilo City.
After successfully staging the extreme event in Cebu last August, IPC held the 3-day interactive 4×4 public exhibition in front of the Festive Walk Mall at the heart of Iloilo Business Park in Mandurriao from September 21 to 23, 2018.
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| 4×4 Action Ramp which was easily conquered by Isuzu D-Max 2018. |
The free event packed with excitement featured captivating performances by brand ambassadress Maja Salvador on Friday night, a hip-hop dance battle, while rapper Gloc-9 ended the festivities on Sunday night.
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| Isuzu mu-X with fuel efficient RZ4E engine. |
The centerpiece of the Xtreme Xperience event was the 4×4 Action Ramp, which showcased the power and functionality of 4×4 3.0-liter Isuzu D-Max 2018 as it goes up and down the two-story high narrow metal ramp with 40 degrees inclination.
Event goers, which include bloggers and members of the media, were able to experience the thrill as the 4-wheel drive sytem, 177 PS and 380 Nm torque of 2018 D-Max held on and conquered the ramp easily.
The 4×4 Xtreme Xperience also featured a 12-station “Consumer Journey” that included fun activities for the families such as Drift Karting and Kids Coloring. Accessorized versions of Isuzu-Dmax and mu-X were also on display, while drivers got to test drive the mu-X with RZ4E engine.
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| The event is family-friendly, with kids enjoying coloring activity. |
“We conducted a fun eco-drive participated by our Isuzu customers using the mu-X with RZ4E engine around the city of Iloilo with the total distance of 54 kilometers, and despite the traffic condition, we have once again proven the amazing fuel efficiency of RZ4E model by achieving a remarkable 18.77 kilometer per liter,” IPC President Hajime Koso said.
Car enthusiasts were also offered exclusive promos and discounts during the event, and registrants who were able to check out all the activities were given Isuzu premium items such as T-shirts and caps.
Hajime invited customers ‘to see for themselves the remarkable fuel efficiency of our RZ4E lineup’. “We would like to invite all our clients to visit any Isuzu dealership nationwide and book a test drive to experience the top rating features of Isuzu mu-X and D-MAX,” he concluded.
The “Isuzu 4×4 Xtreme Xperience” is organized in partnership with Isuzu Iloilo, Globe Telecom and Pilipinas Shell.
